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Measuring Marketing When AI Makes the Click Disappear - with Gillian Hinkle of Salesforce

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AI-generated answers can give buyers information without a website visit, complicating how marketing teams measure visibility and conversion. In this episode, Gillian Hinkle, Senior Director of Marketing – Demand Gen, ABM, & Growth at Salesforce, joins Emerj's Matthew DeMello to examine how teams can adapt their content and measurement practices. She discusses evaluating content for...

GPT-6.1 Terra: An Economical Model with Flagship Performance

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GPT-6.1 Terra is designed for coding and practical work, but how well does it handle tasks beyond writing code? From spreadsheets and presentations to calendar files, these jobs require more than a convincing response. The output needs to be accurate, editable, and useful after the conversation ends. I tested GPT-6.1 Terra on five tasks: analyzing […] The post GPT-6.1 Terra: An...

Industrial Intelligence: The next growth opportunity for manufacturing

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Every manufacturer has its own industrial intelligence. Some is documented, and some resides in the knowledge of experienced workers. Consider an experienced operator preparing to restart a line after a changeover. The machine settings matter, but so does knowing how a particular material behaves, what happened during the previous shift, and when an apparently minor…

AI Transformation Requires Rethinking People and Processes not just Technology

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New Pulse of AI Podcast - Season 8, Episode 171 Summary In this episode, Russell Halper joins Jason Stoughton, the Host of The Pulse of AI Podcast, and shares insights on AI transformation in the enterprise, focusing on supply chain applications, organizational challenges, and the future of agentic AI. Discover how mid-market companies can leverage AI to compete with larger firms...

When Not to Use AI in Your BI Workflow

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Most of what gets written about AI analytics is an argument for buying it, and the people writing it have every reason to leave out the part where it doesn’t work. This article is about that part: the scenarios where AI in your BI workflow will fail or waste money, the AI analytics limitations behind […]

Real-Time Data Integration: How Webhooks and APIs Keep Dashboards Live

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A call center’s shift lead refreshes a dashboard every few minutes during a product launch, trying to catch a queue backing up before customers start hanging up. The data behind that dashboard was piped in overnight. Most content about moving data between systems covers that overnight pattern, batch ETL on a schedule, because it’s what […]

QuickBooks Online Reporting: How to Build Custom Financial Dashboards Beyond Built-In Reports

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A bookkeeping firm manages twelve client companies in QuickBooks Online. Every month, someone exports twelve separate profit and loss statements, pastes them into one spreadsheet, and checks the totals by hand before the partners see anything. That manual patch job is the real story behind most searches for QuickBooks Online reports: the native reports work […]

#503 – AI Crisis in Math: Navier-Stokes, Riemann Hypothesis & Complexity Theory

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Ankur Moitra, Steven Brunton and Alex Kontorovich are three mathematicians who can speak to this incredible moment in the history of mathematics, when AI solved some of its hardest problems: Navier-Stokes, the quasi-Riemann hypothesis, the unique games conjecture and hundreds of other problems. Ankur Moitra is a mathematician at MIT (visiting the Institute for Advanced Study in Princeton)...

Will the real Anthropic please stand up

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This story originally appeared in The Algorithm, our weekly newsletter on AI. To get stories like this in your inbox first, sign up here. After weeks of frenzied speculation, Anthropic has filed its IPO prospectus. The 335-page document (100 pages or so are focused on risks) lays out the company’s unique view of the technology it…

The focus on AI safety disasters ignores everyday harms

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Consider what passes for success in technology policy. An AI company promises that its chatbot will not encourage suicide. A social media platform makes it more difficult for children to buy fentanyl. These are important protections, and they should have existed all along. But companies can clear these low bars while continuing to make products…