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Lowden Guitars: Craft Meets Analytics
Rick W
/ Categories: Business Intelligence

Lowden Guitars: Craft Meets Analytics

In a practical application of digital transformation, Lowden Guitars uses cloud technology to solve a unique business challenge: securing the provenance of high-value physical assets. The company's MyLowden app creates a 'digital twin' for each handcrafted instrument, documenting its entire lifecycle to enhance asset value and strengthen customer relationships.
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